Sergey Leonov, representing the Alliance of Regional Retailers, joined the organizing committee of Retail Skills 2025, the key event of the year that brings together the best teams of retail chains. The Alliance's participation will highlight its role in raising the prestige of professions and labor standards.

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Sergey Leonov, CEO of the Alliance of Regional Retailers, will take part as a jury member in the nomination #BEST TECHNOLOGIES IN THE STORE at the prestigious Retail Tech Awards competition (https://retailtechawards.ru/#rec650377461).
Participation in such a significant event highlights the Alliance’s contribution to the development of innovations and technological solutions for retail. The Retail Tech Awards is an important platform for recognizing cutting-edge technologies that transform retail and help businesses reach new heights

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Sergey Leonov, CEO and CPO of the Alliance of Regional Retailers, talks about how to use AI for automated product management, and how advanced technologies allow retailers to optimize supply chains, improve interactions with customers and contractors, and optimize business processes.

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Sergey Leonov, the founder of the “Alliance of Regional Retailers,” told the Biz360.ru portal about what high-quality assortment management is and what tools can be used to achieve it.

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Digital transformation in retail is inevitably becoming an increasingly important priority, reshaping not only the appearance of stores, but also processes, business organization principles, changing traditional models of interaction with customers, and much more.

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In his article, Sergey Leonov analyzes modern trends and technologies such as automation, artificial intelligence, the Internet of Things (IoT), blockchain, omnichannel, and big data. Sergey emphasizes the importance of investing in IT infrastructure, digitalization of processes, and staff training so that Russian retailers can successfully compete for customers. His approach is based on the study of Western and Chinese experience.

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Co-founder of the Good Choice franchise network talks about business under sanctions.

In an interview with the expert media platform Smart Country, co-founder and development director of the Good Choice franchise network Sergey Leonov spoke about how the retail market operates in times of crisis and how automation of work processes helps it do this.

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How does "Good Choice" evaluate its performance over the past five years, what is changing in its relationships with suppliers, and how is it prepared to help companies that were unable to join the alliance? Retail.ru spoke with Sergey Leonov, the chain's strategy and development director, and Alina Zharova, the chain's commercial director.

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On April 20, 2021, the Mediation Center at the Russian Union of Industrialists and Entrepreneurs, represented by the Head of the Center, Anna Aleksandrovna Sorokina, and the "Good Choice" franchise retail chain (Alliance of Regional Retailers LLC), represented by the Director of Development and Strategy, Sergey Nikolaevich Leonov, signed a Partnership Agreement in the field of business mediation in the FMCG market.

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The "Healthy Choice" app, which will be launched by the end of 2020, will help customers find out right in the store what rating a product has received from "Roskachestvo" and choose products with the best composition and taste. The "Good Choice" chain encourages all retailers to join in promoting this app in their outlets. This was reported by Elena Guba, head of the "Healthy Choice" app project of the "Good Choice" retail chain, as part of the Retail.ru online conference. "The category "Healthy Lifestyle. BIO. Vegan" in retail. How to develop the product range?".

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Why is Good Choice removing products from some major suppliers from the shelves, how many more companies will join the franchise retail chain, and what volume of turnover is planned to be reached next year – this was discussed at an online meeting as part of the Retail.ru project “Dialogues about Retail” by the founder and development director of the Good Choice franchise retail chain, Sergey Leonov.

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Sergey Leonov, development director of the retail chain ‘Good Choice’, describes in detail how a retailer with a turnover of 120 billion roubles decides to increase prices.

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Prepared food, which is one of the main competitive advantages of the Spar Tula. Good Choice chain and a high-margin category, has seen sales decline and has led to a noticeable reduction in margins. In response to this challenge, the chain got rid of ineffective promotions and launched an online store.

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In April 2020, the Elisey. Good Choice chain (Yekaterinburg) recorded a drop in traffic and revenue due to the self-isolation regime and local government measures. As the chain's commercial director Anna Gashkova said at the online conference of the Good Choice Federal News Agency, by the end of April 2020, the drop in customer traffic was 38.5%, revenue decreased by 18.2%, while the average bill increased by 32.7%.

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The Lama. Good Choice chain (Tomsk) is preparing for the post-quarantine period. The chain's director Vladimir Emelyanenko is confident that in the coming quarter, inflationary processes and a reduction in the population's income will intensify the fight with the federal government and provoke the outbreak of price wars. Consolidation will increase, and ineffective regional chains will be forced to leave the market.

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The pandemic, the falling ruble, rising unemployment and rising food costs will change consumption and significantly accelerate the pace of retail consolidation, according to Sergey Leonov, Development Director of Federal retail chain Good Choice. For now, retailers and suppliers need to be very careful about price changes, optimise supply chains and make every effort to create a safe environment for their employees, partners and customers.

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Tomsk residents continue to buy up groceries. Sometimes they even pay for them with credit cards. Tomsk.ru journalists visited one of the shops and the distribution centre of the Good Choice chain, from where products are delivered to Abrikos, FoodSita, Spar and Interspar shops, and were convinced that Tomsk is definitely not in danger of a food shortage.

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‘Good Choice’ opened access to the solutions of its own Network Competence Centre, and now not only franchise retail chains members, but also other retailers can use IT systems and technologies developed by the company.

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The new distribution centre of the franchise association in the Moscow region is already delivering to the shops of Good Choice's partners.

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Alexander Ogloblin, the President of Elisei retail chain, told DK.RU what other changes took place on the market this year, what to expect from the next season and why the feds are no longer so scary for the independent retail that has survived in Ekaterinburg.

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The Spar Tula chain is preparing for next year's openings, including in Moscow, and in the meantime it is striving to optimise internal processes and increase profits. According to Andrei Anosenko, the chain's executive director, the competition in the home region has grown about 10 times over the past few years, and in order to successfully meet the challenges of the times, Spar Tula acquired the Good Choice franchise.

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Kazakhstan supermarket chain Small completes the adaptation period of entering the franchise project ‘Good Choice’. General Director of the chain Demid Samoshkin told Retail.ru about the nuances of integration, expectations from joining the association and joint international events.

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At the conference of retail chains, which will be held on 4-6 October in Almaty, franchise association ‘Good Choice’ will present developments and technologies of its Competence Centre of networks, which will improve the efficiency of work not only for the members of the association, but also for other retail companies.

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Participants of the franchise retail chain ‘Good Choice’ receive a unique system of category management automation for free, without spending resources on the development and implementation of expensive and complex IT-solutions.

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The Good Choice franchise retail chain is building long-term partnerships with its suppliers. The chain is interested in the growth of its partners. An individual product development plan, work with the assortment, quality product promotion, and getting on the shelves of key regional chains are the key to the success of the new alliance. We tell you about the key markers of a successful partnership between the chain and its suppliers.

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The Good Choice franchise retail chain can now unite not only large regional chains, but also individual shops of small entrepreneurs.

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Kazakhstan chain Small plans to actively grow quantitatively and change qualitatively. According to the commercial director of the chain, Demid Samoshkin, today the market is blurring formats and it is important not to stamp a standard concept, but to create in each location a unique shop that meets the needs of local customers.

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The VII Russian Baking Championship was held in Krasnoyarsk as part of the Food Industry Forum. The bakers' skills were assessed by an international jury consisting of baking professionals from Russia, Germany and France.

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On 25 April 2019, the Rusprodsoyuz monthly KAM summit was held on the platform of the Chamber of Commerce and Industry of the Russian Federation. The event was attended by representatives of over 60 Rusprodsoyuz Association member companies.

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The retail chain ‘Good Choice’ organised a nationwide conference of category managers and commercial directors of retail chains ‘Effective Assortment Management’.

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In RBC's annual ranking ‘Top 50 most popular franchises’ federal chain ‘Good Choice’ at the end of 2018 ranked 19th, having concluded 32 commercial concession agreements during the year and not terminated a single one.

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The Kemerovo department store chain Begemot was one of the first to join the Good Choice franchise network. Sergey Vilkov, director of the chain, explained whether expectations were met, what benefits the merger brought, and what doubts deter regional retailers from consolidating under the Good Choice sign.

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The federal chain Good Choice and the Nielsen analytics company have entered into a co-operation agreement to share sales data.

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On 19-20 April 2019, Moscow will host the nationwide conference of the Good Choice franchise network.
During the event, Sergey Leonov, Director of Development of the Good Choice franchise network, co-founder and one of the heads of the Alliance of Regional Retailers (revenue of 109 billion roubles at the end of 2018), will share his practical methodologies for managing product categories and increasing their profitability.

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The news that the regional retailers' association “Good Choice” claims to be among the top 3 largest players has excited the market. In recent years, many regional coalitions with the same goals and slogans but different consolidation schemes have appeared and disappeared. Sergey Leonov, founder and development director of the Good Choice franchise network, told us what ruined the previous projects, what will guarantee the success of the new alliance, and how to get a franchise.

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Regional retailers create a single franchise network and undergo a co-branding procedure.

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According to SPARK-Interfax analytical system, Vladislav Levchugov, the beneficiary and head of Lama Group, became the company's CEO on 11 January.

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On the main problems and trends in the development of regional networks, the peculiarities of interaction with suppliers, the causes of numerous bankruptcies and successful competitive tactics.

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The organisation offers access to an international distribution channel.

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Why the Kazakhstani market is not of interest to Russian retail chains.
Rather, they are interested in increasing sales of Kazakhstani goods. And they are ready to expand both the number of Kazakh suppliers and the product line.

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About how retailer consolidation in the Russian regions is creating a competitor to the largest federal players.

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Russia's retail sector has recently undergone large-scale qualitative and structural changes due to the steady growth of federal retail chains.

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